Time4Peace has used our vast EMMA experience to promote global social cohesion since 1997. T4P plans to rock the world, in a unique destination that promotes Love, Peace & Harmony for us all. The EMMA show was broadcast in London and helped promote London’s cultural life to a global audience, which has a 2,000-year history, going back to the Romans establishing this city that was originally named Londinium.
The recent 80th Anniversary of the end of WWII in 2025, which engulfed the wholeWorld in a deadly conflict, is an essential reminder of those 85 million who died for peace, and we can’t ignore the 50 million deaths since then, in wars of yesterday and the suffering of today that could lead towards nuclear exchange from miscalculation.
“Time4Peace” is an apolitical and areligious show that stands for those global universal humanitarian values for all. The opportunity to promote peace through Time4Peace is now due to the need for global economic and political stability as many countries and people are suffering. The rise of extreme politics due to instability is dangerous.
“It is not enough to say we must not wage war. It is
necessary to love peace and sacrifice for it.”
Martin Luther King, Jr.
Nelson Mandela received an EMMA Award and supported EMMA’s work, alongside others, such as Muhammad Ali and Stevie Wonder, since its formation in 1997 to promote ‘Social Cohesion’. In 1999, EMMA was the first ever global creative industry show broadcast on ITV and then BBC; the show was the catalyst for UK hosting the London 2012 Multicultural Olympic Games.
John Hillcoat is an established Producer/Director
and T4P Creative Director
Inclusivity :
In 1998, EMMA created the first-ever creative industry show that defined this dynamic global industry, leading to £125 billion in UK income & $2 trillion worldwide.
Target Audience:
To engage with ‘Generation Z’ by highlighting Time4Peace Concert message of unity, peace, and equality to leverage the unique experience that EMMA has garnished over the decades with a dynamic and eclectic line-up of artists to create a sense of hope for global peace and to raise money for charities.
Impact:
Uniting generations towards our racial emancipation campaign (judge a person by their character not race, colour, religion or nationality) to help tackle mental health issues, inequality, violence and potential world war. The world is sleepwalking towards global conflict, leading towards nuclear war.
The Time4Peace concert will have their press launch in London to attract the global media, which will then reveal our chosen location, to send out a global message. The Sex Pistols infamously performed live on the River Thames, which we will immolate with another global artist, to be broadcast free throughout the social media platforms. Performances in more recent times include Liam Gallagher, on the River Thames that was broadcast on social media, who has recently completed the Oasis tour.
The world is interconnected through trade, culture and entertainment through the expansion of social media and various tech platforms that will host Time4Peace.
TIME TO CHANGE THE CLOCK:
“The Doomsday Clock” this year was set closer to “midnight” than ever, to stress the risk of global catastrophe. Since the atomic bombs were dropped upon Japan, it is set annually as a warning to humanity via the Science and Security Board made up of world experts.
The Time4Peace concert will bring back that “Cool Britannia” vibe to this worldwide audience from a unique global location, which EMMA successfully has promoted in the 1990s through the EMMA TV show on ITV & BBC. The T4P show will be televised and streamed worldwide so audiences can view artists from this unique location. At the same time, we will help support essential aid agencies and charities that participate in the show.
The ‘Time4Peace’ Charity Music show will be a ticketed event. Proceeds from public ticket sales will go to the charities of the ticket buyer’s choice as selected. Upon purchase, all charities will be displayed on our App and Website, and the funds will be transferred to the charity’s account (subject to required changes).
