The EMMAs (Ethnic Multicultural Media Awards) was founded in 1997 by Bobby A. Syed, who was the sole force behind this ITV & BBC Televised Showcase. He established the first ever global Creative Industries Show, this helped to define the Creative Industries, prior to the UK Government White Paper on the Creative Industries in 1998.
The EMMAs promoted Multicultural values within Society and throughout the Creative Industries, which is based on Social Cohesion that leads to Social Inclusion against any Ghettoisation within certain communities, as displayed by EMMA in recognition for being the Catalyst behind the United Kingdom hosting the London 2012 Multicultural Olympic Games. The EMMAs ultimately recognised Creative Excellence throughout the Creative Industries, regardless of one’s race, nationality, colour or religion, which enhanced EMMA’s Multicultural values in its truer sense within the Creative Industries. EMMA’s philosophy was at the forefront to ensure that mainstream media changed its traditional policies to become more inclusive.
The Multicultural influence on the creative industry—which includes sectors such as film, television, music, publishing, and advertising—has been significant and continues to grow, globally. This influence not only enriches creative output but also shapes economic success, social integration, and global appeal as encouraged by EMMA. The UK’s creative Industries contributed £125 billion to the economy in 2022 (DCMS, 2023).
Peace Supporters
Time4Peace is an apolitical and areligious initiative to highlight our many peace supporters. The relevant listed Corporations, Public Figures, Actors, Music Artists, Celebrities, and Sports Personalities have been invited to make their peace statement, which we will then publicise unedited from the source (contact details will be blurred out), highlighting/supporting their desire alongside our own to support this critical global issue; in whatever way they define this. This is also an opportunity for individuals and organisations to make a Humanity Pledge, alongside building common ground, with any parties for the future. We will follow the UN voting format to reflect those relevant responses, whether it’s deemed direct, or indirect by evading the issues, otherwise darkened for no response. It is in the public interest to know where we all stand on this global issue. (We have contacted all parties listed in each category as listed for a response, hence, their response colour coded in turn.)
Time4Peace has used our EMMA experience to promote social cohesion since 1997; we plan to rock certain global locations and the River Thames as a symbol of London’s economic lifeline for over 2,000 years when the Romans had founded Londinium. T4P will bring back that EMMA “Cool Britannia” vibe, which we were a part of in the 1990’s through our EMMA TV Show and now through this Time4Peace. The Time4Peace concert will be televised nationally and globally to raise money for those selected charities to support women and children caught up in many conflicts.
With the subsequent 80th Anniversary of the end of WWII in 2025, it is essential to remember those 85 million victims who had died for peace during that time, and we cannot ignore 50 million deaths that has occurred from those pointless conflicts that could have led towards a global nuclear conflict, which is very relevant today, in certain regions. There is a need to state our concerns about all forms of violence beyond human annihilation that include a pandemic of knife crime and modern slavery as examples.
To register your interest to attend the Time4Peace concert you can leave your contact details when the link comes active and become the first to purchase the T4P tickets, which will be limited per person, due to overwhelming interest (contact details will never be shared with any third party). more..
Peace Advocates
John F. Kennedy
John Lennon
Muhammad Ali
Jimmy Carter
Maya Angelou
Albert Einstein
Dr Martin
Luther King
Mahatma Gandhi
Bob Marley
Mother Teresa
Rumi
Anne Frank
Abraham Lincoln
EMMA Winners
Our Impact
In 1997, EMMA had created the first-ever creative industries show that defined this global Creative industry that has led to £125 billion for the UK income & $2 trillion income globally. EMMA had invited leading officials to attend this pioneering show for over several years with Ambassadors, Politicians, Celebrities and Corporates. We had privately lobbied politicians for a future London Olympic Games to define our Multicultural values prior to 2005, when London had won the rights to host this global event, all of the London 2012 Olympic Games decision makers have attended the EMMA shows. This show had changed their mind-set from a Middle England image.
Lord William Hague, the then Secretary of State for Foreign and Commonwealth Affairs of the United Kingdom, during the London 2012 Multicultural Olympic Games had openly stated that “EMMA was the catalyst to all that has happened” at the Olympic Business Reception on the 11th August 2012 at Lancaster House, London.
This gave birth to the Queen Elizabeth Park, with this excellent stadium, which hosts the West Ham United matches. The Olympic Games had recruited 70,000 Games Makers that helped to define our National Identity with Pride, the majority were from an Ethnic Minority background; this event led to enhanced Infrastructure and Urban Regeneration in East London; National Social Cohesion; Global Sporting Legacy; Cultural Diplomacy (Soft Power) and Economic Impact through Global Trade. This boosted the UK economy by £14 billion with 13% increase in tourism adding UK visitors spend to £21 billion. EMMA had helped to enhance the UK brand globally.
