EMMA

Social Cohesion Conference

The ‘2011 UK Riots’ had started from London after the Police had shot dead a local man (Mark Duggan) on 4th August. There was an immediate uproar based on many grievances within many communities, which had never been properly addressed at the time, and this led to the riots starting from Tottenham in London on August 6. It is largely believed that the 2008 financial crisis created by the banks was the catalyst to austerity in 2010, imposed by the Conservative and Liberal Party Government on the many working class families; whereby, their frustration had finally boiled over.  

The riots had quickly spread throughout the country and continued until August 11th, with various copycat incidents occurring. This was a clear reflection of a disconnect within society – because of the 2008 economic crash, whereby billions were being spent on bailing out the many bankers who had caused this crisis. Britain has still not totally recovered from that financial crisis, with riots then taking place in July/August 2024 sparked by another unrelated issue. With those rioters now blaming any Ethnic Minorities as Asylum seekers, who are referred to as ‘illegal Migrants’, due to Britain’s continued economic downfall, with certain politicians like Liz Truss (previous Prime Minister) adding to the financial woes from her mismanagement of the economy.

The immediate effect of the 2011 riots was the arrest of 3,000 individuals, with more than 1,620 being issued with a criminal charge for the various riot-related offences. London suffered the most, with 3,443 crimes across the regions, with 5 subsequent deaths and 16 injured. At the time, it was estimated that the damage to property and businesses would be around £200 million due to class or racial tension. Many people aired their frustration at the authorities from these riots as austerity had taken hold.

This wasn’t an ideal backdrop for the London 2012 Olympic Games, one of the world’s most prestigious sporting events, especially with its “Multicultural” branding association. The £9 billion from public funds, combined with £2 billion from the private sector, had resulted in an estimated cost of £11 billion. The fact that 70,000 tickets had already been sold and Britain was fully committed to rebranding itself from its previous “Middle England” image to “Multicultural Britain” was a highly significant development. There was a need for a grassroot approach to cool the temperature.

The EMMA TV Show, since 1997, has helped define our modern Britain over several years by promoting Multicultural Britain globally. This contributed to Britain winning the Olympic Bid in 2005, as the country was finally representing their communities based on their talent and character rather than by race, religion, or colour, thereby rejecting notions of Far-Right tribalism. EMMA worked hard to dispel the previous “Ghettoised” image that was directed at Ethnic Minorities who lived in urban areas, did the work that many native Britons didn’t want to do and were underpaid.

Poor wages and job opportunities, alongside continued discrimination, reinforced not only racial and class divisions but a class divide among the white community. It was our campaign to do the EMMA TV Show in the heart of the ‘Creative’ establishment, to remind the “Creative Industries” that its content should serve those communities it was appointed to serve. Sadly, many media hacks ended up reflecting the cultural backgrounds they came from, namely Middle-Class, by reinforcing the luvvies tag.

Not only did EMMA help define the term ‘Creative Industries’ on a global scale, but also the term ‘Multiculturalism’ as a concept for an inclusive community, one based not on a patronising tolerance but on a genuine acceptance. It was the old colonial mentality that created the Ghettos, forming a divide, towards ‘us and them’. It sadly persists presently through the growth of ‘Far Right’ politics. There was a need to hold a ‘Social Cohesion Conference’ during the 2011 Riots and maybe one now, as well. Because any further economic downfall would lead to increased racism in the wider community. The scapegoating of ‘Ethnic Minorities’ is commonplace amongst certain groups, as was shown during the 2024 riots that seemed to have a racist overture.  

EMMA has this distinct historical standing for promoting Multiculturalism; EMMA had managed to organise a social cohesion conference in a short timeframe to tackle the riots taking place. This conference was held at the University of London (School of Oriental and African Studies). The distinguished speakers EMMA managed to attract were as follows: Tony Benn (Ex-Minister); Darcus Howe, (Channel 4 TV Presenter); Alan Yentob, (BBC Creative Director); Keith Vaz MP, (Chairman Home Affairs Select Committee); Wayne Garvie, (ex-BBC Head of Worldwide); Simon Hughes MP, (Deputy Leader of Liberal Party); Professor Paul Rogers, (Environmental Conflict, University of Bradford); Lord Hastings, (KPMG, Diversity); Nirj Deva (MEP, Overseas Development); Henry Bonsu, (Broadcaster); with the conference chaired by Rageh Omaar (ITN) and Bobby A Syed (EMMA Founder) – full day sessions took place with Ambassadors in attendance. The sessions were recorded and can be viewed below, with the endorsement of then-Prime Minister David Cameron. The Conservative Government had realised that initiatives like EMMA were important for British Social Cohesion. Sadly, lessons of the past haven’t been learnt; hence, the 2024 riots. The EMMAs Time4Peace concert will help to promote UK social cohesion to heal society.

This is important when considering from the 30th of July to the 7th of August 2024, an estimated 29 anti-immigration demonstrations and riots took place across 27 towns and cities in the UK. This led to extreme violence due to Far-Right supporters attacking mosques and hotels housing many asylum seekers. These riots were an excuse by the Far-Right to attack Ethnic Minorities, as they were blamed for a mass stabbing of girls at a dance party in Southport on the 29th of July in which three children were killed. The riots were fuelled by false claims circulated by Far-Right groups that the perpetrator of the attack was a Muslim man and an asylum seeker, in addition to broader Islamophobic, racist, and anti-immigration sentiments displayed. The National Police Chiefs’ Council (NPCC) have confirmed that, as of August 30, 2024, 1,280 people had been arrested immediately for their involvement, with 796 people subsequently charged. They also said that the police had “identified hundreds more suspects in connection with the disorder”, suggesting further arrests at the time and with more charges to be seen. The risk of any future riots and violence remains ever-present due to the growing UK recession and economic divide leading to an ‘us and them’ politics. This is the reason why ‘Time4Peace’ was formed to encourage all parties towards peace so that race and religion aren’t used to promote any conflicts.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.

EMMA has been referred to as the cultural Oscars from their conception since 1997, because of its Multicultural philosophy to promote Social Cohesion and to encourage Social Inclusion throughout the “Creative Industries”. EMMA has been the first ever- Creative Industries TV show, worldwide, which has ensured its growth within the UK by £125 billion and $4.3 trillion globally; the EMMAs were broadcast on ITV & BBC.

Campaigns

EMMA has been in the forefront of many ground-breaking campaigns since 1997, by changing Britain’s global image, as the catalyst for the London 2012 Olympic Games and undertook a Social Cohesion conference in 2011. Throughout our Ad campaigns our message is for racial emancipation, where you are only judged by your character and not race or colour. Instigated the Equal Game conference at Wembley Stadium.

The Time4Peace Charity Music show is an apolitical and areligious event, whereby, every person can promote the collective need for Peace in whatever conflict affects them and will be a ticketed event. Proceeds from ticket sales will go to the charities of the ticket buyer’s choice as selected. All charities will be displayed on our App or Website, and funds transferred to the charity (subject to required changes). >>more

Global Issues

Humanity is facing a major crossroad with further alienation taking place amongst communities on a national and worldwide level leading to direct and indirect conflict that could eclipse the devastation imposed during WW2. EMMA has been working in the background since our conception to promote Social Cohesion with Ad campaigns to tackle Modern Day Slavery, Mental Health Issues and loss of life from Knife Crime

The FC Match is a Football Supporters competition that celebrates the Multicultural aspect of each Football Club that symbolises the most celebrated sport on the planet from domestic Football to the FIFA World Cup. The winning supporters will receive an EMMA Multicultural trophy that has been won by Muhammad Ali, Lennox Lewis, Thierry Henry, David Beckham, Ian Wright, Prince Naseem and Venus Williams, etc.