EMMA

Nelson Mandela

Anti-Apartheid Activist and Politician
(18th July 1918 – 5th December 2013)

Peace Quotes

“If you want to make peace with your enemy, you have to work with your enemy. Then they become your partner”
“No one is born hating another person because of the color of his skin, or his background, or his religion. People must learn to hate, and if they can learn to hate, they can be taught to love, for love comes more naturally to the human heart than its opposite.”

Background

Nelson Mandela was a South African anti-apartheid activist and politician who served as the first president of South Africa from 1994 to 1999, and dreamed of making his own contribution to the freedom struggle of his people after hearing the elders’ stories of his ancestors’ valour during the wars of resistance. In 1944, he joined the African National Congress (ANC) – a political group that strived for equal rights for whites and blacks, and became an important figure in the ANC as he helped set up and lead a section for young people called the ANC Youth League.

He later travelled the country to gain support for non-violent protests against the National Party’s racist laws and was later arrested for treason several times. While he was under arrest in the late 1950s, the government banned anti-apartheid groups such as the ANC. This didn’t stop Mandela and his fellow activists as they felt more had to be done to bring about change. In August 1962, he was arrested on his return from a trip to Algeria in Northern Africa, and spent the next 27 years in prison. Throughout his time behind bars, he didn’t give up on what he believed in and even refused freedom on two occasions, instead choosing to stand by his principles.

In 1990, he was officially released from prison. In 1991, he became President of the ANC and worked with FW de Klerk to bring an end to apartheid in a harmonious way as well as introducing equal rights for everyone. Their work towards making South Africa a more peaceful place won the pair the Nobel Peace Prize in 1993. In 1999, Mandela retired as South African President and went on to receive the prestigious EMMA Lifetime Achievement Award thereafter in London.

He continued to be an important figure around the world as a symbol of peace and equality and became a founding member of the Elders, a group of international leaders established in 2007 for the promotion of conflict resolution and problem solving throughout the world. After suffering from a prolonged respiratory infection, Mandela sadly died on 5th December 2013 at the age of 95.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.

EMMA has been referred to as the cultural Oscars from their conception since 1997, because of its Multicultural philosophy to promote Social Cohesion and to encourage Social Inclusion throughout the “Creative Industries”. EMMA has been the first ever- Creative Industries TV show, worldwide, which has ensured its growth within the UK by £125 billion and $4.3 trillion globally; the EMMAs were broadcast on ITV & BBC.

Campaigns

EMMA has been in the forefront of many ground-breaking campaigns since 1997, by changing Britain’s global image, as the catalyst for the London 2012 Olympic Games and undertook a Social Cohesion conference in 2011. Throughout our Ad campaigns our message is for racial emancipation, where you are only judged by your character and not race or colour. Instigated the Equal Game conference at Wembley Stadium.

The Time4Peace Charity Music show is an apolitical and areligious event, whereby, every person can promote the collective need for Peace in whatever conflict affects them and will be a ticketed event. Proceeds from ticket sales will go to the charities of the ticket buyer’s choice as selected. All charities will be displayed on our App or Website, and funds transferred to the charity (subject to required changes). >>more

Global Issues

Humanity is facing a major crossroad with further alienation taking place amongst communities on a national and worldwide level leading to direct and indirect conflict that could eclipse the devastation imposed during WW2. EMMA has been working in the background since our conception to promote Social Cohesion with Ad campaigns to tackle Modern Day Slavery, Mental Health Issues and loss of life from Knife Crime

The FC Match is a Football Supporters competition that celebrates the Multicultural aspect of each Football Club that symbolises the most celebrated sport on the planet from domestic Football to the FIFA World Cup. The winning supporters will receive an EMMA Multicultural trophy that has been won by Muhammad Ali, Lennox Lewis, Thierry Henry, David Beckham, Ian Wright, Prince Naseem and Venus Williams, etc.