EMMA

Muhammad Ali

Since winning the EMMA Award (Lifetime Achievement)

Muhammad Ali is an Afro-American Professional Boxer and Social Activist who is regarded as one of the most outstanding Muslim role models of the 20th Century. 

Muhammad earned the Presidential Medal of Freedom in 2005. In his hometown of Louisville, he opened the Muhammad Ali Center, a Multicultural Centre with a museum dedicated to his life and legacy. 

Muhammad also received the President’s Award from the NAACP in 2009 for his public service efforts.  

In 2012, he was a bearer of the Olympic flag during the London 2012 Summer Olympics opening ceremonies. His wife Lonnie helped him stand before the flag, as his Parkinson’s syndrome prevented him from carrying it into the Olympic Stadium.

In the same year, he was awarded the Philadelphia Liberty Medal in recognition of his lifelong efforts in activism, philanthropy, and humanitarianism. 

Muhammad Ali died on June 3, 2016, at 74 years old, in Scottsdale, Arizona, after being hospitalised for what was reportedly a respiratory issue. He continues to be celebrated for his remarkable athletic skills, openness, charity and courage to challenge any inequality. 

Background (Before 1999)

Muhammad Ali was born and raised in Louisville, Kentucky as Cassius Marcellus Clay Jr., who converted to Islam hence being named Muhammad Ali going on to become a boxing world champion, philanthropist, and social activist who is universally regarded as one of the greatest athletes of the 20th century. 

At the age of 12, he discovered his talent for boxing through an odd twist of fate. After his bike was stolen, Muhammad told a police officer, Joe Martin, that he wanted to beat up the thief, and Martin reportedly told him at the time “Well, you better learn how to fight before you start challenging people.” 

Muhammad was an Olympic gold medalist 1960 and the world heavyweight boxing champion in 1964. His actions as a conscientious objector to the Vietnam War made him an icon for the larger counterculture of the 1960s generation, and he was a very high-profile figure of racial pride for African Americans during the civil rights movement. 

Following suspension for refusing military service in the Vietnam War, he reclaimed the heavyweight twice during the 1970s, winning famed bouts against Joe Frazier and George Foreman (Rumble in the Jungle). 

Muhammad retired from boxing in 1981 and was diagnosed with Parkinson’s syndrome in 1984. After his retirement, he devoted much of his time to help those in need within numerous countries, such as Mexico and Morocco. 

Muhammad also dedicated his time to supporting the Special Olympics and the Make-A-Wish Foundation, amongst other organisations. 

In 1996, he lit the Olympic cauldron at the Summer Olympic Games in Atlanta. 

In 1998, he was chosen as a United Nations Messenger of Peace because of his work in developing countries.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.

EMMA has been referred to as the cultural Oscars from their conception since 1997, because of its Multicultural philosophy to promote Social Cohesion and to encourage Social Inclusion throughout the “Creative Industries”. EMMA has been the first ever- Creative Industries TV show, worldwide, which has ensured its growth within the UK by £125 billion and $4.3 trillion globally; the EMMAs were broadcast on ITV & BBC.

Campaigns

EMMA has been in the forefront of many ground-breaking campaigns since 1997, by changing Britain’s global image, as the catalyst for the London 2012 Olympic Games and undertook a Social Cohesion conference in 2011. Throughout our Ad campaigns our message is for racial emancipation, where you are only judged by your character and not race or colour. Instigated the Equal Game conference at Wembley Stadium.

The Time4Peace Charity Music show is an apolitical and areligious event, whereby, every person can promote the collective need for Peace in whatever conflict affects them and will be a ticketed event. Proceeds from ticket sales will go to the charities of the ticket buyer’s choice as selected. All charities will be displayed on our App or Website, and funds transferred to the charity (subject to required changes). >>more

Global Issues

Humanity is facing a major crossroad with further alienation taking place amongst communities on a national and worldwide level leading to direct and indirect conflict that could eclipse the devastation imposed during WW2. EMMA has been working in the background since our conception to promote Social Cohesion with Ad campaigns to tackle Modern Day Slavery, Mental Health Issues and loss of life from Knife Crime

The FC Match is a Football Supporters competition that celebrates the Multicultural aspect of each Football Club that symbolises the most celebrated sport on the planet from domestic Football to the FIFA World Cup. The winning supporters will receive an EMMA Multicultural trophy that has been won by Muhammad Ali, Lennox Lewis, Thierry Henry, David Beckham, Ian Wright, Prince Naseem and Venus Williams, etc.