EMMA

Muhammad Ali

American Professional Boxer and Social Activist
(17th January 1942 – 3rd June 2016)

Peace Quotes

“I’m just hoping that people understand that Islam is peace and not violence.”
“The man who views the world at 50 the same as he did at 20 has wasted 30 years of his life.”

Background

Muhammad Ali was born as Cassius Marcellus Clay Jr. on 17th January 1942 in Louisville, Kentucky. He was an American professional boxer and social activist whose life and career transcended the boxing ring, leaving an indelible mark on global peace and social justice. 

He began boxing at 12 and won a gold medal in the 1960 Rome Olympics. In 1964, at 22, he became the world heavyweight champion by defeating Sonny Liston, and shortly thereafter, he converted to Islam, adopting the name Muhammad Ali. 

Muhammad’s boxing prowess, characterised by speed, agility, and charisma, earned him the nickname “The Greatest.” 

Beyond his athletic achievements, Muhammad was a formidable advocate for peace and civil rights.

In 1967, he refused induction into the U.S. Army during the Vietnam War, citing his religious beliefs and opposition to the war, famously stating, “I ain’t got no quarrel with them Viet Cong, no Viet Cong ever called me nigger.” 

This stance led to his arrest and the stripping of his boxing titles, but he remained steadfast, becoming a symbol of resistance against injustice. 

Muhammad’s commitment to peace extended internationally. 

In 1978, he addressed the United Nations Special Committee against Apartheid, promoting messages of peace and spirituality. 

Muhammad also engaged in humanitarian efforts, delivering food and medical supplies to hospitals, street children, and orphanages in Africa and Asia. 

In 1998, the United Nations appointed him as a Messenger of Peace, recognising his dedication to humanitarian causes. 

Muhammad Ali’s legacy as a champion for peace, equality, and justice continues to inspire individuals worldwide.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.

EMMA has been referred to as the cultural Oscars from their conception since 1997, because of its Multicultural philosophy to promote Social Cohesion and to encourage Social Inclusion throughout the “Creative Industries”. EMMA has been the first ever- Creative Industries TV show, worldwide, which has ensured its growth within the UK by £125 billion and $4.3 trillion globally; the EMMAs were broadcast on ITV & BBC.

Campaigns

EMMA has been in the forefront of many ground-breaking campaigns since 1997, by changing Britain’s global image, as the catalyst for the London 2012 Olympic Games and undertook a Social Cohesion conference in 2011. Throughout our Ad campaigns our message is for racial emancipation, where you are only judged by your character and not race or colour. Instigated the Equal Game conference at Wembley Stadium.

The Time4Peace Charity Music show is an apolitical and areligious event, whereby, every person can promote the collective need for Peace in whatever conflict affects them and will be a ticketed event. Proceeds from ticket sales will go to the charities of the ticket buyer’s choice as selected. All charities will be displayed on our App or Website, and funds transferred to the charity (subject to required changes). >>more

Global Issues

Humanity is facing a major crossroad with further alienation taking place amongst communities on a national and worldwide level leading to direct and indirect conflict that could eclipse the devastation imposed during WW2. EMMA has been working in the background since our conception to promote Social Cohesion with Ad campaigns to tackle Modern Day Slavery, Mental Health Issues and loss of life from Knife Crime

The FC Match is a Football Supporters competition that celebrates the Multicultural aspect of each Football Club that symbolises the most celebrated sport on the planet from domestic Football to the FIFA World Cup. The winning supporters will receive an EMMA Multicultural trophy that has been won by Muhammad Ali, Lennox Lewis, Thierry Henry, David Beckham, Ian Wright, Prince Naseem and Venus Williams, etc.