Time4Peace

#PeaceAdvocate

Nelson Mandela (Madiba)

Anti-Apartheid Activist and Politician

(18th July 1918 - 5th December 2013)
Peace Quotes

“If you want to make peace with your enemy, you have to work with your enemy. Then they become your partner.”

“No one is born hating another person because of the color of his skin, or his background, or his religion. People must learn to hate, and if they can learn to hate, they can be taught to love, for love comes more naturally to the human heart than its opposite.”

Background

Nelson Mandela was born on 18 July 1918, in Mvezo, South Africa as Rolihlahla Mandela. He emerged as a global symbol of peace and reconciliation through his unwavering fight against apartheid and his dedication to human rights. As a leader of the African National Congress (ANC) in 1961, he had advocated for sabotaging government installations to oppose systemic racial segregation. 

Nelson’s activism led to his arrest and the historic Rivonia Trial, where he delivered his poignant “I Am Prepared to Die” speech, articulating his vision for a democratic South Africa. His 27-year imprisonment transformed him into a powerful symbol of resistance against apartheid. Released in 1990 amid escalating domestic and international pressure, he played a pivotal role in negotiating the end of apartheid alongside President F.W. de Klerk. Their collaborative efforts culminated in South Africa’s first multiracial elections in 1994, leading to Nelson’s election as the nation’s first Black president. 

In recognition of their joint efforts to dismantle apartheid peacefully, Nelson and President F.W. de Kler were awarded the Nobel Peace Prize in 1993. During his presidency from 1994 to 1999, Nelson championed national reconciliation, establishing the Truth and Reconciliation Commission to investigate past human rights abuses and promote healing. He also focused on combating poverty and expanding healthcare services, laying the foundation for a more equitable society. 

Nelson Mandela’s legacy continues to inspire global movements for peace and justice, exemplified by the United Nations’ declaration of the Nelson Mandela Decade of Peace from 2019 to 2028, honoring his contributions to humanity. Nelson’s life exemplifies the profound impact of steadfast commitment to justice, equality, and reconciliation in fostering global peace. Something the world needs badly with present conflicts. 

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.

EMMA has been referred to as the cultural Oscars from their conception since 1997, because of its Multicultural philosophy to promote Social Cohesion and to encourage Social Inclusion throughout the “Creative Industries”. EMMA has been the first ever- Creative Industries TV show, worldwide, which has ensured its growth within the UK by £125 billion and $4.3 trillion globally; the EMMAs were broadcast on ITV & BBC.

Campaigns

EMMA has been in the forefront of many ground-breaking campaigns since 1997, by changing Britain’s global image, as the catalyst for the London 2012 Olympic Games and undertook a Social Cohesion conference in 2011. Throughout our Ad campaigns our message is for racial emancipation, where you are only judged by your character and not race or colour. Instigated the Equal Game conference at Wembley Stadium.

The Time4Peace Charity Music show is an apolitical and areligious event, whereby, every person can promote the collective need for Peace in whatever conflict affects them and will be a ticketed event. Proceeds from ticket sales will go to the charities of the ticket buyer’s choice as selected. All charities will be displayed on our App or Website, and funds transferred to the charity (subject to required changes). >>more

Global Issues

Humanity is facing a major crossroad with further alienation taking place amongst communities on a national and worldwide level leading to direct and indirect conflict that could eclipse the devastation imposed during WW2. EMMA has been working in the background since our conception to promote Social Cohesion with Ad campaigns to tackle Modern Day Slavery, Mental Health Issues and loss of life from Knife Crime

The FC Match is a Football Supporters competition that celebrates the Multicultural aspect of each Football Club that symbolises the most celebrated sport on the planet from domestic Football to the FIFA World Cup. The winning supporters will receive an EMMA Multicultural trophy that has been won by Muhammad Ali, Lennox Lewis, Thierry Henry, David Beckham, Ian Wright, Prince Naseem and Venus Williams, etc.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.