These two ad campaigns were designed to promote the EMMA Awards and The EMMA festival listings.
The design made use of the Union Jack flag to reflect the multiculturalism of the British Isles.
The lack of a Football shirt for the United Kingdom flag lays the suggestion of the need for a national identity involving the whole populace.
The entire design brings into focus the different labels and titles given to ethnic minorities and pushes the idea that all cultures should exist under one banner.
The adverts were also used as the front covers of the EMMA Awards ceremony presentation magazines in 2003 and 2004.