From his distinguished Corporate Media background, at Saatchi & Saatchi, Mr Syed has worked & advised many Governments & Corporates; Pakistan, India, Nepal, Sri Lanka, SOAS (University of London), University of Kingston, World Cup Cricket 1996, Commonwealth Memorial Gates, House of Commons Breakfast Club, Yusuf Islam (Cat Stevens), Sunrise Radio, National Power, British Council, Noon Products, BT, BBC, ITV, NatWest, UBS, The Guardian, London Development Authority, UK Film Council, Channel 4, Mexican Tourism Board, The Voice Newspaper, Department for Trade & Industry, Foreign & Commonwealth Office, Commission for Racial Equality, London First, University of South Bank, Mosaic (HRH The Prince of Wales), Institute of Directors and many more. The EMMAs high profile TV Show had attracted leading personalities to attend many events with Lord Coe, Cherie Blair, Tessa Jowell, Ken Livingstone, Lord Hague who were heavily involved in the London 2012 Olympics bid; Mr Syed celebrated the Humanitarian achievements, from Nelson Mandela, Maya Angelou, Muhammad Ali, Ray Charles, Lord Attenborough, and the legacies of Martin Luther King, Mahatma Gandhi, Bruce Lee within this show. EMMA is a-political and a-religious to promote Multiculturalism. This in turn attracted over 50 Ambassadors and Politicians, to attend this TV Awards, alongside celebrities, corporates, journalists, and the all-powerful creative industry professionals. EMMA in 1997 as pioneers, practically formed the Cultural/Diversity Intelligence concept as recognised in 2004, regarding cross-cultural competence. EMMA knew that the Creative Industry, defined our cultural evolution, whereby organisation’s employees need to reflect their diverse consumers. The successful organisations have understood this, hence a global outreach, for Diversity & Inclusion. Rt Hon. William Hague MP, the Secretary of State for Foreign and Commonwealth Affairs, was totally gracious in his acknowledgment of Mr Syed’s longstanding Olympic support at Lancaster House, on 11th August 2012, during the ‘London Multicultural Olympics’ as “The catalyst to all that has happened” when considering he worked on this since 1997. Mr Syed would love to bring the 2030 World Cup to England through his Multicultural Football campaign displaying the best of Britain. The success of the “Multicultural” London Olympics was symbolised by these 70,000 volunteering Game Makers, predominantly Ethnic Minorities, by displaying Britain, as “Multicultural” society. As stated by Mr Syed on BBC1, Politics Show, in 2004: “Britain would attract far more tourism, if it promoted itself as a Multicultural Nation”. This was proven right with the Office of National Statistic showing, large rise by 12%, since the “London Olympics”, adding £3.37 billion in revenue, alongside increased global trade. This is more crucial now due to Brexit issues. With the success of the 2012 Multicultural Olympic Games, there was a greater drive by Ed Vaizey to make the British media industry more inclusive. With this in mind, the Minister for Culture, Communications and Creative Industry, invited Mr Syed to be a member of The Diversity Round Table. To advance on ‘Project Diamond’, and highlight the failures, of the past – equally, highlighting the many invisible minorities that are regularly, ignored by the whole Media industry.